By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter. Search Engine Optimization is a marketing strategy which can often generate a good return for the site. But what must be remembered is that search engines are not actually paid for the traffic they send to a site from a natural (organic) search. Plus, they will regularly change the algorithms that they use for these searches to be carried in an effort to improve the results for people using their search engine. In fact, there is no guarantee that using this system is successful in either the long or short term for any website. Because of this, SEO is often compared to traditional forms of PR (Public Relations), while PPC (Pay per Click) advertising is more closely associated with traditional forms of advertising.

However, even if you do find you have increased traffic to your Tripledubs – Lubbock Web Design site because of SEO, if your Tripledubs – Lubbock Web Design site is unprepared for this increased traffic, it may in fact be detrimental to your Tripledubs – Lubbock Web Design site, as visitors will go away feeling dissatisfied and will not return.

But though SEO can be considered as a marketing tactic which is a law unto itself, it is often considered to part of the bigger picture by many industry experts.

TripleDubs SEO Tip 1

Why Use Search Engine Optimization

SEO (Search Engine Optimization), as already previously mentioned, is a sub section of search engine marketing. Unfortunately, with SEO, there are no shortcuts, and if you are looking for a way to get quick and easy results, then this isn’t it. But instead, you will need to carry out some hard work, especially in relation to the actual content of your Tripledubs – Lubbock Web Design site.

Also, you will need to have plenty of patience, as results do not happen overnight. So if you are looking to improve the search engine position of your Tripledubs – Lubbock Web Design site, you should consider this very early on when looking at using SEO. However, what are important are the following points:-

Good Content

This is probably the single most important point you should remember when doing SEO, especially if you want your Tripledubs – Lubbock Web Design site to be found on the web. Although your Tripledubs – Lubbock Web Design site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your Tripledubs – Lubbock Web Design site is not good.

For the content of your Tripledubs – Lubbock Web Design site to be good, it should be factually, as well as grammatically correct. But this is not really necessary for every site that is on the web today. However, what is important is that whatever your Tripledubs – Lubbock Web Design site is about, the content actually needs to be unique and specific so that it will appeal to people. Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your Tripledubs – Lubbock Web Design site.

By having good content on your Tripledubs – Lubbock Web Design site, visitors will return and eventually these visitors who return are more likely to link to your Tripledubs – Lubbock Web Design site. Having lots of inbound links is not only great for your Tripledubs – Lubbock Web Design site, but for search engine rankings also. It is even better if those links are from more highly ranked sites than your own.

Also, not only do you need to have good content on your Tripledubs – Lubbock Web Design site, you also need to have fresh content also. If you add new content to your Tripledubs – Lubbock Web Design site on a regular basis, you are giving your visitors more reasons for returning to it. Because of this, search engine robots will also visit your Tripledubs – Lubbock Web Design site more often as soon as they notice that you are updating it regularly. So what this means is that any new content you add, will then be indexed much quicker in the future.

Check your Spellings

If your Tripledubs – Lubbock Web Design site is written in English, then you are probably aware of the differences in spelling between American and British English. Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimization” and “optimization”. So if you can, why not et up your machine so that the spell checker is set up as USA English rather than British English. Unfortunately, there are many words between these two languages that are often misspelled, and in fact, the same can be said for many other languages around the world.

Make sure your Page Titles are Descriptive

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your Tripledubs – Lubbock Web Design site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your Tripledubs – Lubbock Web Design site from the results provided by the search engines.

As a result of this, it is important to ensure that the title on the page is one of your most important elements of your Tripledubs – Lubbock Web Design site. In fact, some people will argue that this the most important part of any site above all other things.

Use of Real Headings

This is where you need to use h1-h6 (header tags) elements for your headings. By using graphics for your headings you are able to use any typeface you want (but search engines will not pay much attention to this). Even if you do use the alt attribute to specify an alternate text for heading images, this is not anywhere near as important as using real text in a heading element.

But if you are unable to use real text, then look at the various image or flash replacement techniques that are available instead. However, be aware that there may be some risk involved in doing this. As image replacement involves hiding text, it is quite possible that you may be penalized by search engines for doing this. But at present, this kind of risk seems pretty slim.

Ensure that your URL’s are search engine friendly

It is important to use search engine friendly URL’s, as opposed to dynamically generated ones that have a query string (which lets the server know which data to fetch from a database). Unfortunately, there are many search engine robots which have difficulties with this kind of URL and they may well stop at the question mark, and so not actually look at the query string.

By using a search engine friendly URL; you are helping both your ranking and users of your Tripledubs – Lubbock Web Design site. Many sites have seen an incredible improvement just because they have changed the URL scheme on it. However, the modification and rewriting of a site’s URL can be a little tricky.

Getting Linked

There is no easy or sustainable way in order to solve this but for one. The really only good way to ensure that your Tripledubs – Lubbock Web Design site gets linked is to ensure that it contains good content. For any site on the web, incoming links are very important, especially for Search Engine Optimization. In fact, you may find that this is the hardest part of SEO for you to implement.

But many people have found that incoming links are less important, especially where you have more specific and unique content on your Tripledubs – Lubbock Web Design site.

Make it Accessible to All

This is as important as all things previously mentioned. It is important that you make your Tripledubs – Lubbock Web Design site accessible to thosewho are visually impaired, as this will help search engine robots find their way around it also. It is important to remember that Google is blind, so even if you are not bothered whether blind people use your Tripledubs – Lubbock Web Design site or not (which we all should be in today’s world); you still need for it to be accessible. What this means is that you should use real headings, paragraphs and lists, and avoid using anything which may interfere with the search engines spiders.

Be Careful when making a Submission

Although this is often overrated, submitting your Tripledubs – Lubbock Web Design site to directories and search engines can actually be useful.

This is especially important if the site happens to be new and has not as yet been picked up by Google and many of the other search engines that are around.

But if you do want to look at submitting it to some directories, you may want to consider using Yahoo Directory and Open Directory Project and some directories specific to your topic (for example, if you have a blog, try submitting to http://www.blog-search.info). But you will need patience, as it can take several weeks for any submissions to be processed unless you pay for it to be listed.

Do not try to fool the Search Engines

Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your Tripledubs – Lubbock Web Design site penalized, but it could actually be banned from search engines altogether.

As search engines like their results to be accurate, they just do not take kindly to people trying to trick them.

Avoid the use of Frames

Although it is possible to provide workarounds that will allow a search engine robot to crawl frame based sites, these will still cause problems for any visitors who find that site through a search engine.

What happens is that when someone follows a link from a search result to a frame based site, they will end up on an orphaned document. This will, in most cases, create confusion for the user, as in many cases, vital parts of the site will be lost, such as navigational links.

Browser Detection – Be Careful

If you have to use some kind of browser detection, then make sure that it does not break when a search engine spider or any other unknown agent comes along. Unfortunately, if the spiders can not get in, then your Tripledubs – Lubbock Web Design site will not be found.

Do not waste your time with Meta Tags

You will find that most search engines do not place a great deal of value on the content contained within Meta Tags today. This is because they have been used too much by spammers. So instead, if you need to, use Meta description elements. Although keywords will not hurt, they don’t really help either, so generally it is not worth the effort to use them.

Often there are some search engine sites which will use the content of a Meta description element to describe a site intheir search result listings. So whenever possible, maketheir contents unique and descriptive for every document orpage.

As stated at the beginning of this TripleDubs SEO Tips, we haveprovided a few basic guidelines in relation to SEO. Butthere is much more that can be done in order to increaseyour Tripledubs – Lubbock Web Design site’s visibility with search engines.

TripleDubs SEO Tip 2

What is the Basic Link Structure within a Site

This is probably the most obvious, but certainly one of themost overlooked aspects of search engine optimization.This helps to make sure that search engine spiders canactually find (crawl) all of your Tripledubs – Lubbock Web Design site’s pages. But ifthey can not find them, then they won’t get spidered, andthis means that they won’t get indexed. In fact, no amountof search engine optimization you try will help.

Below are some points that should be taken note of inrespect of link structure for your Tripledubs – Lubbock Web Design site.

Spiders can not see links which are accomplished byJavaScript. This is because, as far as search engines willbe concerned, they do not exist. So if you want spiders tofollow the links on your Tripledubs – Lubbock Web Design site, do not use JavaScript. Infact, you will find that Google will not spider any URL ifit looks like it has a session ID in it. So any URL’s thathave a longish number or odd characters (such as a questionmark) in them should be avoided (these are often dynamicURL’s).

It is important that you make sure that all pages link toat least one other page. Pages which do not link out areknown as “dangling links”. It is important that youstructure the internal links so that targeted search termsare reinforced. So make sure that you organize your linksso that your topic’s sub topic pages are linked to it(ensuring that you use the right link text that is specificto the page being linked to) and vice versa. See below forthe different types of methods we mean.

See Example Below:

Link Text (<a href=”url”>TripleDubs – Lubbock Web Design</a>

This is one of the 2 most important elements to ensuregood rankings for a site. It can either be on pageswithin the site, or on other sites’ pages. But which everway you do it, it is important that it is included. It isvital that you include the target page’s main search termin the link text. Also, whenever possible, do not useidentical text for every link that links to a page. Butif you can include the target page’s main search term inthe link text instead.

In fact, links will carry more weight with search enginesif the text around them is concerned with the targetpage’s topic and search term(s).

See Example Below:

Title Tag <title>TripleDubs – Lubbock Web Design</title>

This is probably second most important element in order toget good rankings for a site. It is important that youmake sure the page’s search term is contained within thistag. So place it as near to the front as possible whileensuring that the title reads well. In fact, there isnothing wrong with you placing the search term up front onits own and then follow it with a period such as “PageRank. Google Page Rank and how do I make the most of it?”As you can see, the target search term here is of course“Page Rank”. But what you should obviously do is makesure that each page’s title tag is different from thetitle tags on your Tripledubs – Lubbock Web Design site’s other pages.

See Example Below:

Description Tag <meta name=”Lubbock Web Design” content=”Lubbock Web Design”>

You will find that some search engines, such as Google nolonger display the description like they use to. But nomatter what, you should include this on each page forthose search engines that do. There are even the oddtimes when Google will actually display them. So it isvital that you write a description that is appealing andincorporates the page’s search term into it at least oncebut preferably twice is better. So if you can, place oneat the start or as near to the start of the description aspossible.

See the example below:

Keywords Tag <meta=”lubbock web design, lubbock web designer, tripledubs” content=”lubbock web design, lubbock web designer, tripledubs”>

It is important to remember that the keywords tag is neveractually treated by search engines as keywords. They willbe treated as text on a page. Although this tag is noteffective as it used to be, there is no reason to leave itout. Instead, make sure that you put in plenty ofrelevant keywords and include the search term once at thefront of the tag. Also, you do not need to separatekeywords or key phrases with commas (as is often done) assearch engines ignore these.

See Example Below:

H Tag <Hn>Tripledubs – Lubbock Web Design – Free SEO Tips</Hn>

The “n” in this tag represents a number from 1 to 6. Thebiggest heading is represented by 1. You will find that Htags are given more weight than ordinary text in a page,and so the bigger the H size, the more weight it willhave. So it is important that you include your targetsearch term in the H tags at least once on the page, butif possible two or three times is even better. Also placeyour first H Tag as near to the top of the site page aspossible.

Bold Text

This gives more weight to a page than ordinary text, butnot as much as an H Tag does. So where ever possible,enclose the search term in bold tags occasionally where itappears on the page.

Normal Text

Whenever possible, use the search term as often as you canon the pages of your Tripledubs – Lubbock Web Design site. But ensure that they do notdetract from how the page actually reads. Ensure that youuse the term once or twice in the very early pages of thebody text, and then as often as possible throughout. Ifyou need to, reword small parts and add sentences toensure that the search term is well represented in thetext for good search engine optimization.

But you will probably find that each word you have in yoursearch term will be found separately on the page. So, ifyou need to, add a few of them throughout the page.Alt Text <img src=”url” alt=”some alt text which isdisplayed or mouseover”>

Include your search term in the alt text of all images onyour pages. It is important to remember that somesystems, such as those used by Braille readers and speechsynthesizers, use the alt text. So it may be advisable tomake them usable while including the search term.

So in summary what you need to do is as follows:-

1. Select the main search terms you wish to use.

2. Allocate these search terms to a suitable existingpage, and if you need to, split pages.

3. Organize your internal links, and then link text, tosuit the target search terms and their pages.

4. If you can, organize those links from other pages tosuit the target search terms and their pages also.

5. Now organize all the on page elements in order thatthey suit each page’s target search term.

6. Finally, now sit back and watch your Tripledubs – Lubbock Web Design site’s pagerankings begin to improve.

TripleDubs SEO Tip 3

Effective Use of Keywords for SEOWhat you should remember is that Search EngineOptimization does not need to be complicated. What youshould do is make sure that each and every page of your Tripledubs – Lubbock Web Design site is a unique entity, and needs to be treated in theappropriate manner where SEO is concerned. Below weprovide you with some guidelines which should help youachieve your desired SEO results.

Get the Keywords Right

It is important that you make sure the selected words youuse meet your marketing criteria. So do not pick wordswhich are too general. Using words that are more specificwill result in a higher ranking for your Tripledubs – Lubbock Web Design site. Also, itis important that you choose words which are suitable toyour Tripledubs – Lubbock Web Design site. For example, you will find that “optimizingsearch engines” and “search engine optimization” havecompletely different rankings.

Include keywords in your Page Titles

Unfortunately, a lot of people will use eitherinappropriate names or their company name in the page’stitles. So it is important that you include theappropriate keywords in your title, as that is they waypeople carry out searches on the internet.

Inclusion of keywords in your Title Tags and Meta TagsIt is vital that, for each page of your Tripledubs – Lubbock Web Design site, you includethe appropriate keywords within all the page’s tags.

Also, take time to go over the Meta description that youuse. You should make sure that any description you use isalluring and interesting to those who are visiting your Tripledubs – Lubbock Web Design site, and include keywords within it wherever possible.There are many search engines around today which use theMeta description as the thing that will be displayed intheir search results.

Keywords in Content

It is important that you make sure you include keywords inthe content of your Tripledubs – Lubbock Web Design site as well. But do not over dothis, as too many will result in your page beingdiscounted by the search engines.

Using these basic guidelines in relation to keywords inrelation to search engine optimization and you will findthat your Tripledubs – Lubbock Web Design site can not help but be affected in a positiveway.

TripleDubs SEO Tip 4

How to Determine the Keyword Selection for your Tripledubs – Lubbock Web Design site

Making a website attractive to search engines is a keyfactor for its success. One of the key ways in which torank well with search engines is by optimizing the visiblekeywords on the pages. But in order to be successful inyour keyword strategy campaign, you should use thefollowing two steps.

Keyword Selection

You will need to determine what your pages are offeringand also determine which words that your potentialvisitors might use in order to search for the pages ofyour Tripledubs – Lubbock Web Design site. You then need to create keywords which arebased on those words.

For the full optimization of keywords on your Tripledubs – Lubbock Web Design site youshould use between 3 to 5 keywords on the appropriatepages. It is vital that you start using them from the topleft and then down. Many times you will find that thiswill be the first 200 words on each page of your Tripledubs – Lubbock Web Design sitewhich will include the title tag, headings, abstract etc.So the closer to the top left of your page the keywordsare placed then the more weight they will be given byGoogle. Often, visitors will view your Tripledubs – Lubbock Web Design site in the sameway that the search engine spider’s do, so emphasizingyour keywords from the top left and down is a good way todesign a site.

However, if your pages are already built, you may bethinking it is too late to select your keywords. But it’snot. It does not matter if you choose your keywordsbefore or after the site has gone live (although it isbetter to do it before, as then you will not need torewrite the text on the pages). But if it is live, thenyou may have the keywords, but they may not be the rightones. Yet they could be and you have not fully utilizedtheir optimization value. So, if you wish, by using athorough keyword selection process, you can make sure thatthey keywords you are using are optimized to their fullestextent.

Also, another issue where keyword selection is concernedis you need to determine whether the keyword is toopopular or competitive. So if you find sites that arealready competing for high rankings using particularkeywords, then you may need to select more specifickeywords instead. This can also be said for keywordswhich have several different meanings as well. Thereforeit is important that you look how users will search foryour pages, and which specific questions the content ofyour pages actually answers. So whenever possible, refinethe keywords that you use in order to answer thesequestions.

But whenever you are refining your keywords, it isimportant that you keep in mind that a large portion ofsearches carried out on the net contain three words ormore. So when people are searching for answers on theinternet, they will often phrase their search term as aquestion. Therefore many people will not use search wordsthat describe the solution to a question. So in order tooptimize your pages to their full extent, it is best ifyou think like the person who is searching.

Check out the Competition

This is a great way of getting ideas, and you do this bycarrying out a search using keywords that you alreadyknow, and that you would like to target. Then clickthrough the top sites that come up as a result of thissearch. Then once on the site, view their source HTMLcode and view the keywords that they have in their Metatags. But it is important that you remember to use thosekeywords which relate to your Tripledubs – Lubbock Web Design site or page. It is easy toview a sites HTML code, all you do is click on the “View”button at the top of your web browser page and then select“Source” or “Page Source”.

By developing a list of keyword phrases, you should beable to optimize each page of your Tripledubs – Lubbock Web Design site for the searchengines.

TripleDubs SEO Tip 5

What is Search Engine Friendly Content

In this TripleDubs SEO Tips, we will look at just what search enginefriendly content is. Although you may think it is aboutstuffing your website with target keywords, it isn’t. Infact, you may find that you could fall foul of the searchif you do this. What you need to remember is that youneed to write copy that not only spiders will look at, butalso human beings will as well. What is the point ofhaving a site that is highly ranked, yet none of yourvisitors can understand? So it is vital that your Tripledubs – Lubbock Web Design site isuser friendly to both your visitors, as well as searchengine spiders.

First of all you need to answer the following questions:-

1. What is your Tripledubs – Lubbock Web Design site for?

2. What does it do?

3. What do you want your visitors to do when they reachit?

4. Would you like them to spend money when they get toit?

5. Or are you just providing them with information?So you need to remember these, as they will have an impacton the copy that you write for the content of your Tripledubs – Lubbock Web Design site.

So whenever possible, use short paragraphs or bulletpoints, as these are more likely to attract visitors,while more lengthy essays will only drive them away.But if you are selling a service or product then you needto make your Tripledubs – Lubbock Web Design site look interesting. Provide as many callsto action as you can, and not just provide them with anonline price list.

So remember that you are trying to attract the searchengines, but your Tripledubs – Lubbock Web Design site should be designed first andforemost for human readers. As long as a site has beendesigned well with people in mind, then 9 times out of 10you will find that it is search engine friendly also.Just like a visitor to your Tripledubs – Lubbock Web Design site reads the copy on yourpage in order to figure out what you have to offer, sodoes a search engine. So when a search engine is lookingat your page, they are looking for keyword phrases in yourcopy (Content).

Below are provided a number of tips which should help inyour SEO using the content on your Tripledubs – Lubbock Web Design site.

1. You should have at least 200 words of copy on eachpage of your Tripledubs – Lubbock Web Design site. Although this may be difficult attimes, search engines really like it, so it isimportant that you increase the amount of copy whereyou are able to. Generally speaking, once you surpass1,000 words, the search engines will pretty much stoplooking…so no need to get too long, unless thedesired action you want from the visitor requires it.

This text, wherever possible, should include yourmost important keyword phrases, but should stillremain logical and easy to read by visitors to thesite.

2. Ensure that you use the phrases which you have usedin the other tags on the pages during this part ofthe optimization process.

3. Add additional copy filled pages to the site, such ashow to articles, tips or tutorials. Not only dothese types of pages help with SEO, but you may findthat other sites will link to yours.

These tips should not be ignored, as optimizing your pagecopy (content) is one of the most important things youcould possibly do in order to improve your rankings in theSearch Engines.

TripleDubs SEO Tip 6

How do Backlinks Help with SEO

A backlink is a link which directs others towards your Tripledubs – Lubbock Web Design site; they are also often referred to as inbound links(IBL’s). So, the number of backlinks that your Tripledubs – Lubbock Web Design site hasis an indication of how popular or important it isaccording to your peers (other site owners). These areespecially important for SEO, as search engines such asGoogle will give more credit to those sites with a goodnumber of quality backlinks. So they will then considerthese sites more relevant than others in the results pagesof a search query.

Most search engines will want websites to have a levelplaying field, and so will more often than not look fornatural links that have been built slowly over time.Although it can be fairly easy to manipulate the links ona web page in order to achieve a higher ranking, it is alot harder to influence a search engine with externalbacklinks from another site. This is why these feature sohighly in a search engine’s algorithm. Today it hasgotten even harder to achieve these inbound links becauseof unscrupulous webmasters. Such people try to achievethese links by deceptive or sneaky techniques (througheither hidden links or through automatically generatedpages). Such pages are known as link farms and they aregenerally disregarded by search engines. But if you arelinked to such a link farm, then you may find your Tripledubs – Lubbock Web Design sitebeing banned entirely from these search engines.Another way of achieving quality backlinks to a site is toentice quality visitors to come to yours.There are a number of ways in which back linking can beachieved.

1. Reciprocal Linking – this is where you link to anothersite that provides the same service or product as youand they in turn have a link to your Tripledubs – Lubbock Web Design site on theirs.

2. Site Submissions. Submit links for your Tripledubs – Lubbock Web Design site todirectories which allow free submissions, or if youcan afford it, some paid directories. There are manysites around which offer a service where you cansubmit your Tripledubs – Lubbock Web Design site details to numerous sites. Plus, ifyou want, you can always create your own directory ofsimilar websites.

3. Articles. This is another way of getting greatbacklinks. So if you have a reputable looking sitethat contains informative, well written reviews, thenthere is a good chance that your articles will receivehigh search engine rankings also. But it is vitalthat any articles you write are on the subject,informative and thorough in relation to your Tripledubs – Lubbock Web Design site.Also you could always write a few articles forsubmission to article sites such as EzineArticles.comor SearchWarp.com. This is another great way ofgetting even more backlinks to your Tripledubs – Lubbock Web Design site.Below are a few tips you will need to consider in orderto write good articles for your Tripledubs – Lubbock Web Design site.a. Write in a way that your intended target audiencewill understand what you are trying to say. Inother words, don’t write it like you were ateacher talking to a class of 10 year olds, butdon’t be overly complicated.b. Watch your spelling, grammar and punctuation. Ifin doubt, then use your spell checker.c. Do not make your article too long. Usually agood article will consist of between 350 to 500words.d. Always include a resource box at the end, as thiswill include that all important backlink to your Tripledubs – Lubbock Web Design site. This resource box should also include ashort biography regarding you and your Tripledubs – Lubbock Web Design site.

4. Blogging. This has now become an integral part of theinternet, and is one of the most effective ways oflinking. You either have the choice of placing a fewwords of comments on to someone else’s blog, or youmay want to link to them from your own blog. In fact,you will find that most blogs will be happy to linkback to you. However, it is important that you try toupdate your blog regularly and post interestingcontent to ensure that people will want to link backto you.

Conclusion

As you will soon see, search engines are one of the primaryways in which internet users will find a particularwebsite. So that is why a site with good search enginelistings is likely to see a dramatic increase in thetraffic that it receives.

Although everybody wants good listings, there areunfortunately many sites which appear poorly or not at allin search engine rankings. This is because they havefailed to consider just exactly how a search engine works.In particular, they forget that submitting to searchengines is only part of the equation when you are trying toget a good search engine ranking for your Tripledubs – Lubbock Web Design site. Sotherefore, it is important that you prepare your Tripledubs – Lubbock Web Design sitethrough search engine optimization.

This ensures that the pages of your Tripledubs – Lubbock Web Design site are accessible tosearch engines and are focused in such a way that they willhelp improve the chances of them being found by the searchengine spiders.